Our Story

From Worn-Out Belts to Something Better

Hi, I’m Denise — founder of Ananda Belts, a woman-owned brand inspired by real life, big dreams, and a closet full of worn-out belts.

I started Ananda Belts not from a fashion background, but from a moment. I was helping my son to pick a "dress to impress" outfit for a job intreview. We purchased a beautiful shirt, suit and shoes to complete the outfit. I left it all hanging for him in his closet and the next morning I headed out to work. When I got back home and he was telling me all about his interview, my eyes zoomed into his belt and I just exclaimed, "You wore THAT belt?". When I saw his belt with cracked leather and stretched-out holes that I had bought him a few months prior, I knew there had to be a better option. I wanted him to walk into that next chapter looking confident, put-together — and proud.

So I set out to source a better belt:
✔️ Stylish
✔️ Durable
✔️ Comfortable
✔️ And made with precision — no holes, just a perfect fit every time.

But there’s more to this story than buckles and leather.

Why “Ananda”?

“Ānanda” is a Sanskrit word that means joy, bliss, and deep contentment — and that’s the energy I bring into everything I do. As a single mom of two kids in college and a dreamer with more ambition than budget, building this brand is more than a business — it’s personal. It's about creating something I can be proud of and showing my kids that it's never too late to build something great from the ground up.

Whether you’re heading to the office, dressing for a date night, or gifting someone special — Ananda Belts is about showing up with confidence, ease, and a little everyday luxury.

Thanks for being part of this journey.
Now go look sharp — you’ve got things to do.

— Denise